What is the difference between SEO and GEO (Generative Engine Optimization)?

SEO optimizes websites for traditional search engine rankings (10 blue links on Google). GEO (Generative Engine Optimization) structures business entity data, numeric case study facts, and JSON-LD knowledge graphs so that conversational AI engines like ChatGPT, Google Gemini, Perplexity, and Claude cite and recommend your company as the top verified choice.

Why build custom web software instead of paying for Salesforce or Zoho?

Commercial SaaS platforms charge recurring monthly per-user fees for generic features that complicate operations. TYM Agency builds bespoke, lightweight web ERPs and CRMs tailored to your exact workflow with 100% database ownership and zero ongoing software licensing costs.

How does TYM Agency prevent wasted Google Ads budget?

We deploy a proprietary 500+ word negative keyword exclusion moat that filters out non-commercial searches (like 'free', 'jobs', 'salary'), routing high-intent traffic to multi-step qualification landing funnels that pre-screen buyer budgets.

How does 24/7 AI lead qualification work?

When visitors arrive after business hours or on weekends, our automated AI desk answers technical questions, captures project scope and budget, and sends real-time lead alerts directly to your sales team on WhatsApp in under 30 seconds.

What is TYM Agency's 50/50 Growth Partnership Protocol?

TYM Agency operates in fixed-scope sprints with 100% source code handover, guaranteed delivery timelines, and direct senior founder engineering, requiring clients to provide fast lead follow-up and prompt fulfillment in exchange.

What is the difference between SEO, AEO and GEO?

SEO improves classic search rankings. AEO structures information for direct answer extraction. GEO builds entity retrievability for AI-generated answers. Same foundation: crawlable pages, clear entities, corroborating mentions.

Can any agency guarantee ChatGPT rankings?

No. Model behavior varies by version, session, location and time, and no vendor controls it. Ask for dated experiments with prompts, conditions, and full results including failures.

How do you measure GEO honestly?

Repeated prompts under fixed conditions: same query set, N runs each, recording mention rate, first-mention rate, cited URL, and competitors mentioned. Report all runs including misses.

GEO & AEO, explained without the hype.

Generative Engine Optimization (GEO) makes your business retrievable and citable when AI systems generate answers. Answer Engine Optimization (AEO) structures information for verbatim extraction. Neither can be guaranteed — both can be measured. By David Jacob Durairaj, updated Sep 17, 2026.

SEO vs AEO vs GEO

SEO competes for positions in classic results. AEO wins passage extraction with definition-first headings and 40-60 word direct answers. GEO builds entity corroboration across sources so models retrieve and cite you. One foundation: crawlable HTML, one clear entity, corroborated facts.

How AI answers pick sources

Crawl, retrieve candidate passages, compose with citations. What helps: open AI crawlers, identical NAP facts, Schema.org IDs, extractable answers, third-party mentions. Limit: no vendor controls model output.

How to measure AI search visibility

Fix 5-10 customer queries, fix conditions (date, model, location, login), run each N times, log mention rate and competitors, publish misses too. Our lab scoreboard and one dated Sabesh Fashions observation (Aug 2026) are on the page.